Not a single radio but a platform — works on Motorola's own hardware, ruggedized Android devices, or a phone app, and can bridge into existing land-mobile-radio (LMR) systems already deployed at larger organizations.
Mid-size to large organizations, especially those with existing Motorola LMR systems, that need centralized IT-grade administration across a large or mixed device fleet.
The category's platform play. Not a fair fight against consumer handhelds because it isn't solving the same problem — it's for organizations that have already outgrown 'buy some radios' and need a managed communications system.